Abby’s Deli & Take Out Introduces the “Fountain of the Future”
ATLANTA, November 21, 2011 – Coca-Cola Freestyle®, The Coca-Cola Company’s new proprietary fountain, is now offering customers at Abby’s Deli & Take Out new ways to quench their thirst. Coca-Cola Freestyle, the innovative new fountain dispenser, has become a big hit with people across the country and with customers that choose Abby’s Deli & Takeout as their favorite eatery.
The sleek, stylish new fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. People can choose brands such as Caffeine-Free Diet Coke® with Lime, Fanta® Peach, Minute Maid® Light Orange Lemonade and more via an interactive touch-screen on the front of the fountain.
Coca-Cola Freestyle is now available in nearly 2,000 outlets and more than 75 markets, covering 42 states across the U.S., including Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Francisco, Seattle and Washington, D.C. The Coca-Cola Company plans future U.S. introductions throughout 2012.
“We have created a concept that has become recognized as the soda fountain of the future – a representation of the way people will experience Coca-Cola beverages years from now,” said Gene Farrell, Vice President and General Manager, Coca-Cola Freestyle. “The variety of delicious menu selections offered at Abby’s are perfectly complemented by the diversity of beverage offerings available through the Coca-Cola Freestyle.”
In-market results indicate an increase in beverage servings, total transactions and total restaurant sales. The Coca-Cola Freestyle fountain uses unique, proprietary PUREPOUR TECHNOLOGY™ and has the capacity to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine. The self-serve fountains – which represent a complete departure from anything The Coca-Cola Company has offered
previously – were in development for more than four years prior to launching in 2010.
“People are embracing the idea of customizing their beverage choice. Offering more than 100 different choices in a ‘one-stop-shopping’ experience is a plus for our customers,” said Ursula den Herder, President for the Abby’s Catering division. “With Coca-Cola Freestyle, we can accommodate a potentially larger group of customers that like a range of choices or may have specific dietary needs.”
Coca-Cola Freestyle® can be enjoyed along with satisfying breakfasts, hot, gourmet lunch specials, and preferred sandwiches, soups and salads at Abby’s Deli & Take Out, located at 2700 Greens Road, Suite J-400, Houston, Texas 77032. Hours of operation are Monday through Friday from 7:00 a.m. to 2:00 p.m.
People can find their nearest Coca-Cola Freestyle location at www.coca-colafreestyle.com
The sleek, stylish new Coca-Cola Freestyle fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie brands. Many varieties of waters, sports drinks, lemonades and sparkling beverages are now available to people in the U.S exclusively with Coca-Cola Freestyle. Coca-Cola Freestyle dispensers use unique, proprietary PUREPOUR TECHNOLOGY™ and have the capacity to dispense more than 100 brands in the same footprint as a standard eight-valve machine. Coca-Cola Freestyle is now available in nearly 2,000 outlets and more than 75 markets across 42 states, including Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Francisco, Seattle and Washington, D.C. The Company plans future U.S. introductions throughout 2012. People can learn more about Coca-Cola Freestyle, discover the 100+ brands we offer, or share their favorite Coca-Cola Freestyle experience at www.facebook.com/cocacolafreestyle.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
Abby’s Deli & Take Out
Abby’s Deli & Take Out is a division of Amber Green Deli Group, LLC. and is a quick-service delicatessen in North Houston serving the local community with a wide range of affordable hot and cold sandwiches, three, hot daily lunch specials, salads, soups, desserts and beverages. The Company is focused on reducing the global carbon footprint, delivering a healthy product for a healthier lifestyle and providing a clean, safe and supportive work environment for its employees. We open at 7 a.m. for breakfast and lunch until 2 p.m. Monday through Friday and closed on Saturday and Sundays. For more information, please visit www.abbysdeli.com.
Abby’s Catering was founded in 1980 and acquired by the current ownership in 1988. Abby’s core business still remains focused on catering the private and corporate aviation industry within the greater Houston area. Our clients are everyone from local executives and celebrities, to presidents and royalty, who travel aboard their respective aircrafts. Abby’s Catering also caters many local businesses, companies, schools, and private individuals with fresh, sophisticated food presentations every time.
Abby’s Catering prides itself on the fact that all catering orders, no matter the size receive our undivided attention in its preparation and delivery to our valued customers. For more information please visit www.abbyscatering.com or contact us at +1 (281) 442-8120.